In Italy they say "ask to the host id the wine is good" to say that it is far too easy to present an image of yourself which is better than reality.
The real reason for our success is word of mouth: people comes, then they come again bringing with them more people. If they do it the reason is only one: the food is good and the atmosphere is warm and friendly.
In my restaurant I wanted to recreate the atmosphere of Italian festive days, when couples, whole families and groups of friends seat around a table and enjoy themselves.